The 6 must-haves to achieve breakthrough growth in e-commerce D2C

10 Examples of Experiential Marketing Campaigns That'll Give You Serious Event Envy

Experiential marketing (also known as xm marketing, engagement marketing, event marketing, on the ground marketing, live marketing, or participation marketing), might sound a bit like event marketing, which makes sense -- experiential campaigns do tend to be event-centric.

Dialing In Your Marketing Mix With The 8 Ps Of Marketing

Marketing 101 courses typically talk about the “4 Ps” of marketing: Product, Price, Promotion, and Place. While these are still important, I find that using 8 Ps is more nuanced and helpful when planning a product launch or new campaign.