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FEATURED WORK

Foxglove

One of the most Instagrammable restobars in the city, Foxglove boasts an interior design harkening back to the 1950s, with atmospheric lighting, mid-century decor, and a regular cycle of local and international jazz bands performing weekly. The venue is most known for their signature cocktails and dimsum menu, inspired by the establishment's fictional founder: English gentleman and adventurer Frank Minza.

The Ask

Foxglove partnered with Zynthesis to boost its brand awareness on their newly revamped signature food and cocktail menus inspired by English aristocrat Frank Minza's whirlwind romance with his lover Mrs. Pound, and Minza's musician friends. A music activation program called "Star Search Wednesday" is an initiative hosted by Zynthesis every Wednesday to revive the local live music scene and discover local hidden talents.

The Solutions

Foxglove partnered with Zynthesis to generate brand awareness for its new signature food and cocktail menus through media outreach and tastings. Garnering extensive coverage from F&B and lifestyle media with over HK$2.8M media value. The 'Star Search Wednesday' initiative launched in December 2022, a concept curated by Zynthesis to revive the local live music scene and discover hidden talents from all walks of life.

The Impact

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